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Ferdinand 03 (3551728984)

"Ferdinand, der Reporterhund" ist seit seinem ersten Auftritt in DEIN SPIEGEL immer mehr zur Kultfigur geworden. Jetzt ist er dabei, sich zur beliebtesten deutschen Comicfigur zu entwickeln. Dass der Spagat zwischen lehrreichen Geschichten und großem Comic so leicht daherkommt, verdankt er seinem Autoren-Dreamteam, dem erfolreichen Cartoonisten Ralph Ruthe ("Shit happens!"), der die Geschichten schreibt, und Flix, einem der besten und meistverkauften Comiczeichner Deutschlands. Product details For ages 6-8 Format Hardback | 64 pages
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The Power of Metaphor : Examining Its Influence on Social Life (9781433815799)



This book explores the possibility that people understand abstract social concepts using metaphor, which from this perspective is not simply a matter of words. Rather, it is a cognitive tool that people routinely use to understand abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness).

Although observations on metaphor's cognitive significance date back to Aristotle, the development of a formal theoretical framework, labelled conceptual metaphor theory, has stimulated systematic empirical study on metaphor's role in social psychological phenomena primarily over the past decade.

This book summarises current knowledge and integrates recent developments for readers interested in the topic of metaphor and, more broadly, in the cognitive underpinnings of social life.

Some topics covered include

overcoming many of the empirical limitations confronting linguistic analyses of conceptual metaphor
how metaphoric influences guide perceptions of other people and the self and judgments of right and wrong
relying on metaphor when constructing memories of social stimuli
the role of metaphor in judgment and decision making
how exposure to metaphor in mass political communication influences observers' attitudes toward social and political issues


Product details

  • Hardback | 304 pages
  • 182.88 x 259.08 x 22.86mm | 657.71g
  • Washington DC, United States
  • English
  • New
  • 1433815796
  • 9781433815799
  • 2,430,305


Download The Power of Metaphor : Examining Its Influence on Social Life (9781433815799).pdf, available at pasmae.org for free.

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